As a local business we know the hardships of growing your brand. Hog Roast Heswall started small and grew to a nationwide name through determination and a savviness to always get our name out to customers in whatever ways we could, but it was the growth of the digital age that has really seen Hog Roast Heswall sky rocket to new customer bases all across the nation. So why not let us, a veteran of local business – give your business a few tips on promoting your brand and product online – come 20 years from now when you are global you may look back at this blog as the starting point.
Firstly, social media is huge for any business. It wasn’t around when we started, but now it is near impossible to have a business without a presence online. At Hog Roast Heswall we have made sure to plant ourselves on every major social platform, and we regularly post interesting content that draws customers in. We are lucky that food pictures are hugely popular on platforms like Instagram, and that our foods themselves are very stylish looking so they catch the eye well on social platforms.
For your business you’ll want to spread yourselves to all the social platforms, but take care to identify how the specific tools of each platform can better show off your business and product. A gardening firm, for example could use Facebook or Twitter to show examples of jobs they’ve done and interact directly with customers, but on TikTok or Instagram you might want more eye-catching short form content that harps on trends. Why not start a regular video or picture series that makes your company look fun and gives a personal insight for customers to connect to. Have a look at the various Hog Roast Heswall social channels to see how our content differs from platform to platform. Each channel is valuable in its own right so must be used accordingly.
Build a following of potential customers and make your business feel personal to them. That relationship can become so valuable in making your name stand out from the crowd. Newsletters, blogs, and the like can help to keep customers in the loop with your company too and keep them invested in what you are doing and selling. That is the core of what all digital promotion should be aiming to do.